It can be fun, terrible, exciting, hard — the adjectives used to describe it are endless.But this guide was created to help you navigate your way through all those adjectives and shed the only light you’ll ever need on an otherwise confusing, strenuous experience.It covers everything from how to get started to proper profile and messaging etiquette in today’s online dating world.Any question you’ve had about how to approach dating is about to get answered by this one-stop, all-you-need-to-know, ultimate online and app dating guide.of singles crawl dating sites and apps, flipping through photos and profiles of potential matches. Here at WIRED, we couldn’t help but think there might be a better way to optimize your chances, so we pulled massive amounts of data from Ok Cupid and Match.com, searching for tips that might help you master Internet dating and find someone awesome. Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that. Users skim profiles looking for a reason to send a message or dismiss (hint: do not mention your mom or exes).Call it the algorithm method: Working with data crunchers at the dating sites, we put together 25 tips for writing the perfect profile, selecting the right photo, and really understanding your audience.
what features their potential dates are attracted to.We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at These guys and their data teams ran queries of all kinds and pulled spreadsheet after spreadsheet of information to try and answer our strange questions.We also needed Ok Cupid to get permission from their users to enable us to publish those popular profile pics.In short, we couldn’t have scraped all this data and derived this advice without the help of these talented data crunchers who are as dedicated to data analysis as we are.