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True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Its original name was True Beginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day.
True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks.
True is currently supporting bills under consideration in Texas, Michigan, and Florida.
CEO Herb Vest has expressed a preference for pursuing such bills at the state level, saying "state legislatures are particularly vulnerable to influence from special interest groups because they are less in the media spotlight than the national Congress." True will cancel the account of anyone found to be married, separated or having a pending divorce without warning, and also reports them to the Internet Crime Complaint Center (IC3).
Convicted felons will not only have their accounts canceled, but are reported to the IC3 and to local authorities.
The company has even filed lawsuits against individuals for misrepresenting themselves on its site, under the premise that doing so is wire fraud.
Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from Walnut Creek, California.