Would you want to date someone who didn’t write his or her own dating profile? For a fee of 0, New York dating coach Meredith Golden ghost writes online dating profiles.
The New York City matchmaker, a 42-year-old married mother of two, curates her clients’ profiles, even crafting messages to set up dates.
The idea of working as an online dating coach came to her after setting up several of her friends who ultimately got married in the late 1990s.
Two years ago, she started charging for the service after people she didn’t know came to her for help.
Golden herself met her husband through friends 16 years ago — before dating apps had hit the scene.
She has never personally used a dating app, but said her training makes her equipped to help modern singles.
With a master’s degree in social work from New York University and five years of experience in individual psychotherapy treating patients with depression and anxiety, Golden saw an opportunity to take on a more light-hearted trade.
She said she works with men of all ages but most women who come to her are in their mid-to-late 30s.
While some clients have relationship problems to be solved, most people come to her because they are simply too busy to date.
She mentions one client, a divorced investment banker in her late 40s who is “beautiful, successful, and single.” She’s got a high-pressure job and two kids on the Upper East Side in New York City — and no time for dating.
“Most of my clients have these enormously successful careers and they’ve got families,” she said.
Market Watch spoke with Golden about what she’s learned about finding love in the process: Market Watch: Which apps do you use? I have one client I put on Bumble and that’s plenty, because they get so many dates and it’s so time consuming.
There are other people who aren’t going to have as easy of a time — one app isn’t sufficient.