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These marriage markets are a logical extension of the traditional Chinese matchmaking culture, where family elders drive the screening for, and selection of, their child’s future mate.At the same time, however, there is an entirely different market in operation, one where millions of exchanges happen daily, and the “shoppers” are the singles themselves.This is the world of Chinese online dating, a nascent industry that has taken off and is expected to break two billion RMB (US8 million) in total annual revenue by 2014, according to a recent report by Analysys International.What is interesting about this industry is not only its rapid growth in a conservative society that frowns upon courting more than one person at a time, but also its potential to change the social norms that are part of dating both online and offline.That is not to say that online dating has changed the values and criteria of Chinese singles completely.On the contrary, the primary players in this space — Jiayuan, Zhenai and Baihe — advertise themselves explicitly as marriage websites focused on helping singles find their future life partner.