) is a code of behavior that delineates expectations for social behavior according to contemporary conventional norms within a society, social class, or group.
The French word étiquette, literally signifying a tag or label, was used in a modern sense in English around 1750.
In the 3rd millennium BC, Ptahhotep wrote The Maxims of Ptahhotep.
The Maxims were conformist precepts extolling such civil virtues as truthfulness, self-control and kindness towards one's fellow beings.
Learning by listening to everybody and knowing that human knowledge is never perfect are a leitmotif.
Avoiding open conflict wherever possible should not be considered weakness.
Stress is placed on the pursuit of justice, although it is conceded that it is a god's command that prevails in the end.
Greed is the base of all evil and should be guarded against, while generosity towards family and friends is deemed praiseworthy.Confucius (551–479 BC) was a Chinese teacher, editor, politician, and philosopher whose philosophy emphasized personal and governmental morality, correctness of social relationships, justice and sincerity.Baldassare Castiglione (Italian: [baldasˈsaːre kastiʎˈʎoːne]; December 6, 1478 – February 2, 1529), count of Casatico, was an Italian courtier, diplomat, soldier and a prominent Renaissance author, who is probably most famous for his authorship of The Book of the Courtier.The work was an example of a courtesy book, dealing with questions of the etiquette and morality of the courtier, and was very influential in 16th century European court circles.Louis XIV (1638–1718) "transformed a royal hunting lodge in Versailles, a village 25 miles southwest of the capital, into one of the largest palaces in the world, officially moving his court and government there in 1682.It was against this awe-inspiring backdrop that Louis tamed the nobility and impressed foreign dignitaries, using entertainment, ceremony and a highly codified system of etiquette to assert his supremacy.” During the Enlightenment era, a self-conscious process of the imposition of polite norms and behaviours became a symbol of being a genteel member of the upper class.